With today’s abundance of streaming services and other content providers competing for audiences, the decision of each to localize their media content into a particular language taking a particular locale into account is of vital importance.
Each new language opens up new audiences and geographical revenue streams. Therefore, even though localization is only ever a small part of your budget, it is considered to be a substantial revenue driver in media entertainment.
When traveling across the world, I first misread Tapas as Taras, and I could not believe my name happened to be so popular abroad until I realized what tapas really was. A Spanish word tapar means "to cover". Sherry drinkers in old taverns used to cover their glasses between sips with thin bread slices known as the first tapas, to prevent fruit flies from spoiling the drink.
Now, how exactly does food correlate with the localization industry? Wait for it.